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As reported by The Press of Atlantic City: “Some starting anew internet casino billboards be in possession of been popping up in Atlantic City, almost 120 miles away in the Lehigh Valley, close race-ground of the $743 million Sands Casino Resort, Pennsylvania’s newest and in the greatest degree requiring great outlay slots parlor.
“But in lieu of beckoning customers to the Sands, the billboards solicit gamblers to the Trump casinos.They characteristic a side-by-side compare of the amenities the resort-style casinos in Atlantic City be the subject of and the more unostentatious slot parlors in Pennsylvania make not.
“The billboards are dissociate of a marketing effort by casinos to inveigle Pennsylvania gamblers to Atlantic City this summer, the peak interval as far as concerns tourism.After sleeplessness the slot parlors steal their business for the past sum of two units years, the casinos appear greater degree nothing loath to inroad Pennsylvania on the side of customers.
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“…The three Trump casinos are attracting Pennsylvania gamblers in consequence of multimedia advertisements in the Bethlehem, Allentown and Philadelphia area.They moreover are tapping their patron database to conveyance for mailed matter special promotional giveaways to Pennsylvanians…”
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